a) Identify two internal stakeholder groups suggested in the above case study.
Employees - the strike regarding pay and benefits affected the employees. The employees will have a stake in the organization they work for.
Managers and directors - This group is suggested because their own benefits and source of income is decreasing as well as affecting the entire firm. It also affects the long term health of the firm which is supposed to be taken care of by the managers.
b) Explain one conflict that exists between the different stakeholders in the case study
The conflict exists between the employees and the managers/directors. Employees went on a strike probably due to a decrease in salary/wage or a benefit. Increasing the managers and directors salary would be negatively impacted. There could have been an increased demand in profit by the shareholders, leading to a negative effect on the pay for employees.
c) Discuss how the conflict outlined in your answer above could be minimized.
Employing a public relations firm would be the best suitable answer to minimize the conflict. This would therefore aid Skoda to spread their positive energy and work done. communication also with their stakeholders (employees, managers and directors, local community) could minimize this conflict. Also, if the employees decide to end the strike, Skoda could provide them with their salary with any cuts or limitations and continue to sell. Soon, there will be an increase in earnings leading to a profit and a happy work force, all shareholders will gain part of increased profit.
Markscheme
ReplyDeletea. 2/2.
b. 3/3.
c. 5/7.
Workers should be given a pay rise as they have the most power. This was the whole point of the exercise and if you see the matrix in the model answer this will make it clear. Good work, Mehul.
See model answer on my wiki.